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Product Launch Announcements
Apple announced several new products, including the iPhone 16 series and new MacBook models, which may drive future sales and consumer interest.
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European Commission State Aid Decision
The European Commission confirmed the state aid decision against Apple, requiring the company to pay €14.2 billion to Ireland, which resulted in a one-time tax charge of $10.2 billion.
Employee Stock Compensation
Apple reported an increase in share-based compensation expenses, reflecting ongoing investments in employee retention and incentives.
Total Gross Margin
Increased to $180.7 billion in 2024 from $169.1 billion in 2023, with a gross margin percentage of 46.2%, up from 44.1%.
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Provision for Income Taxes
Increased significantly to $29.7 billion in 2024 from $16.7 billion in 2023, primarily due to a one-time tax charge related to the State Aid Decision.
iPhone Sales
Remained unchanged at $201.2 billion in 2024 compared to $200.6 billion in 2023.